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The Paradox Manifesto
The Paradox Manifesto
If you're looking for another soft fitness company that is content to inspire you to avoid the hard things in life, leave. This is not a safe space for you.
We envision a world where fitness and training catalyse limitless personal discovery. Fitness intentionally designed for people to realise their inherent strength, their true nature and training as a practice to nourish their spirit.
Paradox is not here to help you survive. We are here to engage your transcendence. We sit at the multidisciplinary intersection of high-performance engineering and human spirit, leveraging fitness to unleash the only thing that matters: your agency.
For us, longevity is not enough. Survival is the baseline, not the objective. This is about your aspirations, this is about your transcendence, and we are not afraid to do what's necessary to help you fight for it.
In one hand, we hold a torch to burn away the distractions and gimmicks of a lagging industry. In the other, we hold our purpose: to serve, to emerge, and to lead.
Paradox is a human-centred fitness company pursuing the bleeding edge of humanity's agency. A goal we will never reach, a horizon just big enough for us to commit to.
We reject the illusion of antiquated training. We are done with the status quo. We commit to leading through action, to a warrior's path of service.
It's Time.
Story of my life:
Story of my life:
"Sometimes there's money, sometimes there's monsters, rarely both." - The Witcher, Andrzej Sapkowski
The truth of it all is just like you, I'm in development on most things in life, figuring it all out. I was originally certified for personal training in 2011. At that point, I had no clue what I was doing, and I still don't. I've since survived all the mistakes and great successes to be wherever it is I am at the moment.
I've challenged enough quests and made enough messes to learn a pile of answers to questions I otherwise didn't know to ask. After that, it's straightforward; I honestly don't think I'm as useful at anything else that matters as I am coaching.
So here I am, hoisting the colors and hoping this will all make sense in the end!
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